The most valuable marketing tool

autoresponder_marketing_toolIf you ask successful internet marketers what their most valuable marketing tool is, most will tell you it’s their own email list that they manage through an autoresponder.

It was one of the best decisions I made in my internet marketing career: Starting to build my own email list. Once I started to build my list, my income increased dramatically.

If somebody comes to me and tells me that they have tried hard to make money online but didn’t succeed, then the first question I ask is: Are you building your own email list?

The answer is always “No”.

Not building up an email list is not the only reason for not being successful but it’s one of the major reasons. If you want to become successful with internet marketing, you simply must build up your own email list.

How to build up an email list

In order to build up your own email list, you need an autoresponder. An autoresponder is a service and tool to host and manage your own email list. Inside your autoresponder you can create one or more lists and you get a form to capture the email address or more details of your visitors. You can place this form on your own blog or website.

The best way to add new subscribers to your email list is through a squeeze page. A squeeze page is a simple website that gives the visitors just two choices, either they can enter their email address or they can leave the site. A good squeeze page can convert 50% or more of the visitors into signups if the traffic is targeted traffic.

You need traffic to get signups

Once you have an autoresponder and a squeeze page, you need to drive traffic to get signups. The best way to do this is by booking solo ads. There are many solo ad sellers out there and some are delivering better traffic than others.

If you are building you email list, especially through solo ads, you need to use a tracking service. When using a tracking service you’ll know where your signups are coming from. This enables you to concentrate on those traffic sources that deliver results.

Building up your own email list is key to successful internet marketing. You’ll be able to follow up on your subscribers and get them to know, like and trust you. Finally you can not only promote one product but many products when building your email list.

Are you building up your own email list? What are your favorite traffic sources to get new subscribers? Feel free to comment below.

To your success,

Guido Nussbaum