Setting up an online business

p_008When it comes to online business, there are many people out there who want to tell you how to do it. Today I’m going to show you how a complete newbie should (in my optinion) start his online business.

Give before you get

One very important principle in any business is that you need to give before you get. For example, you need to invest money into advertising before you get the results… or you need to help people by giving out valuable free information before they buy from you. You can use this principle for many parts of a business.

If you are a complete newbie and you are starting out online, then it’s not a good plan to invest money into advertising right in the beginning. You need to learn how to track your advertising first before you buy ads. I suggest, you start out by providing free content through your own personal blog. Go and register your own domain, for example your name as the domain name like I do here on this blog. Then install WordPress, get a professional framework and theme, some plugins and start blogging.

The most important part of blogging is the content. You can have the nicest looking blog, all the top WordPress plugins and a great SEO optimized site structure, but still not get any visitors if you don’t provide valuable content on a regular basis. Especially if you are just starting out, you should be blogging on a daily basis. This will get the traffic coming to your blog and you’ll soon see clicks on the links that you have in your blog content or elsewhere on your blog.

Build your own email list

Building your own email list is probably the most profitable thing you could do for your online business. With your email list, you can create traffic with the push of a button. You can send this traffic to your blog to get more activity going and to build up trust, and you can send this traffic to your own offers or to affiliate offers to get sales.

Building an email list is something that you continously do. You convert traffic into leads and leads into sales. For this to happen, you need to build up a marketing funnel, including a squeeze page, offer page and follow up emails. For a complete newbie this is a hard thing to do, especially when it gets to technical things or writing copy that converts. If you want to get such a marketing funnel up and running quickly, then I suggest you take a look at MLSP. There you simply enter 2 Id Numbers of your autoresponder, get pre-written follow-up emails with one click of a button and ready to be advertised squeeze pages already created for you. I’m not talking about some simple affiliate page here… MLSP includes multiple squeeze pages and funnels that you can use to build your own list in your autoresponder.

Get traffic… lots of it

If you want to become successful online, you need to learn how to generate traffic… and I mean a lot of traffic. You need to work on getting traffic every single day and never stop doing it. It will build up slowly, but after a couple of months you’ll have many people looking at your websites and offers.

When generating traffic I suggest you master one strategy at a time. For example, concentrate on blogging for the first 2 months and learn how to build up links and make your blog popular. Then continue blogging and include a second strategy, for example video marketing. Don’t do many traffic generating strategies at once if you are just starting out.

Have great converting offers in place

If you want to make money online, you should have great converting offers in place. Don’t try to write and sell your own ebook if you are just starting out. Rather promote other people’s products as an affiliate. These products already have a great converting salespage and you only need to send traffic to it. Take MLSP for example, they provide several products from $7 to over $1000 in their premade funnels. It’s surely easier to simply promote these, especially because you get 100% commission (no, no every 4th sale up or something like this), instead of creating several products yourself. Here is my affiliate link for MLSP if you want to work with me on this.

Alright, that’s it for today. Take care and leave a comment if you like.

To your success,

Guido Nussbaum