Running a membership site

membership_sitesIn the last 8 years that I’ve been into online marketing, there were several strategies and techniques that I tried out to make money online. Running your own membership site is one of the strategies that produces the best results and I’ll show you why you should also start your own membership sites.

Membership sites are one of my favorite tools or strategies when it comes to online marketing. There are several reasons why I prefer a membership site over a normal website. When I talk about membership sites I actually mean membership sites that are free to signup.

Building your own email list

You’ve heard it before, the money is in the list. You definitely need to build your own email list if you want to become successful online. Building your own list means you add new subscribers to your list. There are several ways to do that and one of my favorite ones is to run a free membership site.

Membership sites include an affiliate program, so that every new member can promote your membership site. They will only do that, if they get a benefit from it, usually they can earn commissions. That means you need to sell something through your free membership site, otherwise nobody can earn a commission. The best way to do this is to use One Time Offers, Upsells, Downsells and Login Offers in your membership site. Now people can promote your free to signup membership site and earn a commission every time a referral makes a purchase… and you… well, you get new signups to your email list on autopilot… your affiliates will build your list for you!

I’ve used this strategy to build my email list from zero to over 30,000 subscribers in less than 12 months.

A funded proposal and sales funnel

Running a free membership site gives you the possibility to setup a funded proposal and a sales funnel. First of all you can setup a funded proposal by using a One Time Offer. An even better version would be to also use an Upsell and Downsell next to your One Time Offer. These offers will be seen by all new members. This is the first step or level in your sales funnel.

Every member will be on your email list. You can then follow up on your members and offer them solutions for their problems. This means you show them good products that are related to the topic of your free membership site. This way you can even promote your main business opportunity if it fits the topic.

Running a membership site puts you into a whole new position. A membership site is much more powerful than your average squeeze page system due to the integrated affiliate program and the possibilities for monetization. Make use of membership site if you can.

Now I should show you what membership site software to use… well, I’ve tried many and finally I came to the conclusion that I should program my own membership site software, which I did. I simply didn’t like it, not to be in full control of the software. Don’t ask, the software is not for sale, at least not on the English market. So you will have to find a software for sale that you can use if you don’t want to program your own membership site software. I suggest you use a software backed up by a larger company, so that you get updates and bugfixes even in 5 or 10 years from now.

Feel free to post your comments and questions below.

To your success,

Guido Nussbaum

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